Focus Group and Questionnaires analysed

Questionnaire
In question 1 of my questionnaire I asked 10 people if they have heard of a selection of horror films. They were asked to tick the box if they have heard of it. The Horror movies were The Conjuring, Friday the 13th, Halloween, Nightmare on Elm Street and Psycho. 80% of the people I asked tick all of them while the other 20% tick all but one. This is significant because these two people both ticked that they have not heard of Psycho. This is effective because this film was made in the year 1960 and the people I asked were 17.

In question 2 of my questionnaire I asked 10 people "How much time do you spend watching Horror Films weekly?" 60% of the people that I asked said that they watch 1-2 hours of Horror films weekly. This is effective because this averagely sums up to 1 Horror films a week, this is quite high and I feel that my film could be watched a lot. Meanwhile, 30% of the people I questioned said they watch 3-4 hours of Horror films weekly. This is effective because this is amount to 2 Horror films a week this is is higher than I expected and it makes me more confident that people will watch my film. On the other hand, the remaining 10% of people I asked said that they spend no time at all watching horror films weekly. This is a disappointing result as he doesn't watch any Horror films but this is only one person out of the 10 I questioned.

In question 3 of my questionnaire I asked 10 people "Which type of Sub-genre Horror movie are you most likely to go and see?" The genres to chose from were Supernatural, Psychological, Slasher Films, Sci-fi Horror, Gothic Horror and Action Horror. An amazing 90% of the people I asked said they would most likely see a Supernatural Horror movie. This is effective because the Movie I am thinking of making would be a supernatural horror, this makes me more confident when thinking oof this film idea. The other 10% said that they prefer Action Horror films, I understood this however as this was the same person who said they spend no time watching Horror films. On the other hand the one that surprised me was that no one selected slasher films. From this conclusion I can back up the fact that slasher films are outdated and that the current generation do not find them scary.

In question 4 of my questionnaire I asked 10 people "Name a stereotype that you expect to see in horror films?" This was a open question so they could answer what they thought however, the most common answer was suspense building. This is effective as it is a common factor of horror films.

In conclusion these were the four most interesting responses to my questionnaire and overall I feel that my film will be successful as I aim to achieve what my audiences want.

Focus Groups

In this task I was asked to create a focus group to help me benefit on the things I need to improve on and the things that I have done well in this task. A focus group is a group of people that study ideas or offer feedback to you. Focus groups are effective because it allows me to understand where I need to improve.

In my focus group I asked people to look at my movie ideas and see if what they liked and weather or not I could improve on it. The first thing I noticed was that majority of the people in the group said that my idea was to generic and that I needed to mix it up a bit. I then asked them for new ideas for my film and they said the following:
- Try a new location
- Try not to make the main character another generic damsel in distress in the actual movie.
- Make the plot unpredictable to make the film scarier for the audience.

I can conclude from this focus group that in order to stand out in the market I would need to assure that I do not just make another generic movie because judging by the focus group this will just bore them and they probably won't watch it.

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